Marketing

THE CAKE IS SHRINKING: MARKETING BATTLES IN NIGERIA’S STAGNANT ECONOMY

The Nigerian media has been buzzing with news of major foreign companies exiting the market, sparking concerns among citizens about the economic implications. From a marketing lens, this corporate exodus can be viewed as a consequence of Nigeria’s sputtering economy and the ensuing battle for shrinking market categories. At the core of the issue is […]

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Air Peace, British Airways, Virgin Atlantic and the Price War

The debut of Air Peace, a Nigerian airline, on the London route has sparked significant reactions from Nigerians, which is unsurprising given the long-awaited nature of this event. On the other hand, Air Peace’s aggressive pricing strategy, slashing fares, was widely welcomed, particularly in the current economic climate where cost-competitiveness is crucial for many Nigerians.

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