Author name: Oluwole Dada

I am an accomplished sales and marketing professional, showcasing transformative leadership and expertise throughout my career.

LEADERSHIP: EMPATHY SETS TRUE LEADERS APART IN TIMES OF CRISIS

Crisis period is a time for leaders to show empathy to their team members. Crisis moments require leaders to demonstrate that they care for the people they lead. During crisis, there is fear, hopelessness, despondency, uncertainty and a tense atmosphere. This is the time your team members need you most. You must be sensitive to

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LEADERSHIP: NEVER EVER RELY ON YOUR IDEAS ALONE; GREAT LEADERS EMBRACE TEAM IDEAS

There is no single person, regardless of position or experience who has a monopoly of good ideas. It can be extremely limiting if you must depend on the versatility of your ideas alone. The reason you have team members is because you can’t do the job alone. Likewise, your ideas aren’t sufficient to move the

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LEADERSHIP: BEWARE OF SCANDALS; JUST ONE MISTAKE CAN RUIN A GLOWING CAREER

Leaders must be extremely careful and circumspect as they approach the zenith of their career. In the fast-paced business world where results are expected at the speed of light, it is imperative to balance the desire for impact with the consideration for reputation that has been built over the years with a lot of hard

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LEADERSHIP: THE HIDDEN POWER OF COMMUNICATION IN SHAPING TEAM DYNAMICS PART 1

In the fast-paced world of business and leadership, it’s easy to forget a fundamental truth: your team members are human beings, just like you. The pursuit of targets and the desire to meet deadlines could make leaders forget that their team members have feelings, aspirations, and vulnerabilities. As a leader, one of your most potent

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THE CAKE IS SHRINKING: MARKETING BATTLES IN NIGERIA’S STAGNANT ECONOMY

The Nigerian media has been buzzing with news of major foreign companies exiting the market, sparking concerns among citizens about the economic implications. From a marketing lens, this corporate exodus can be viewed as a consequence of Nigeria’s sputtering economy and the ensuing battle for shrinking market categories. At the core of the issue is

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