Author name: Oluwole Dada

I am an accomplished sales and marketing professional, showcasing transformative leadership and expertise throughout my career.

MARKETING PERSPECTIVES IN 2026: THE FORCES SHAPING DEMAND

Every organization must understand that demand will not be captured through competition alone but will be shaped or granted by external forces outside market’s control. These forces include inflation cycles which affect consumer purchasing power, interest-rate regimes, regulatory posture, demographic shifts, technology diffusion, energy transitions, geopolitics, and cultural re-prioritization. These forces, which cannot be controlled […]

MARKETING PERSPECTIVES IN 2026: THE FORCES SHAPING DEMAND Read More »

MARKETING PERSPECTIVES IN 2026: THE COMPETITOR DIMENSION

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.” ~ Philip Kotler Your competitors are organizations offering similar services to you. They could also be offering products and services that could substitute for your product. This is why it is an illusion to think those who offer exactly the

MARKETING PERSPECTIVES IN 2026: THE COMPETITOR DIMENSION Read More »

MARKETING PERSPECTIVES IN 2026 : THE CUSTOMER DIMENSION

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others ~ Kotler and Armstrong (2010) I live in an estate where the fiber/broadband provider has consistently offered declining service over the past few months

MARKETING PERSPECTIVES IN 2026 : THE CUSTOMER DIMENSION Read More »

GREAT LEADERSHIP HINGES ON THE BIG PICTURE: AVOID FOCUSING ON SMALL STUFF

Many years ago, I watched a department head spend almost an hour in a management meeting arguing about desk arrangements. The point of conflict was not for strategic planning, not for productivity optimization but for who sits where. The entire leadership team sat there, trapped in this tedious theater while critical decisions waited. This is

GREAT LEADERSHIP HINGES ON THE BIG PICTURE: AVOID FOCUSING ON SMALL STUFF Read More »

THE PARADOX OF POWER: WHY POWER DEMANDS DELIBERATE EMPATHY

Every position of power has the tendency to lower an individual’s inclination for empathy, hence you must be deliberate about empathy. I have watched it happen time and again. A brilliant manager gets promoted, and somewhere between the corner office and the executive parking space, something shifts. The person who used to be amiable towards

THE PARADOX OF POWER: WHY POWER DEMANDS DELIBERATE EMPATHY Read More »

WHY EMOTIONAL MASTERY IS THE LEADER’S GREATEST LEVERAGE

Leadership is often misconstrued as a role devoid of emotion. Yet, the reality is that leaders, like everyone else, harbour a plethora of emotions. The critical difference, however, is that exemplary leaders master the art of emotional regulation, ensuring that their decisions and actions reflect stability, clarity, and vision. Circumstances will always bring fear, anger,

WHY EMOTIONAL MASTERY IS THE LEADER’S GREATEST LEVERAGE Read More »

Scroll to Top