Air Peace, British Airways, Virgin Atlantic and the Price War
The debut of Air Peace, a Nigerian airline, on the London route has sparked significant reactions from Nigerians, which is unsurprising given the long-awaited nature of this event. On the other hand, Air Peace’s aggressive pricing strategy, slashing fares, was widely welcomed, particularly in the current economic climate where cost-competitiveness is crucial for many Nigerians. […]
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